YouTube Channel Optimization Check List

youtube optimization checklist
Posted by: Jesus Comments: 0

YouTube Channel Optimization Check List

It is tough to grow an audience on any social network. Particularly harder in YouTube if you don’t optimise your channel based on Google help center optimization tips.

In this entry we will be covering the essentials tips you need to know and implement in your YouTube Channel to improve the chances of ranking your videos higher.

Are you uploading videos constantly to your YouTube channel and not experiencing the growth of audience you were expecting? Well, I was there too. And until I started to do the things as the algorithm of YouTube wanted I didn’t see much growth. But, how can we secure our YouTube channel from getting forgotten or ignore? Keep reading and find the answer that will bring your YouTube channel to live!

Initially, we must grasp the intention behind the YouTube search and discovery system. Kind of like Google Search, so it is YouTube. Provide to the visitors the videos with the information they want to see, trying to maximize engagement and user satisfaction.

This is the general overview of what you are going to find in this article:

  • Focus on a descriptive and accurate title and always use thumbnail
  • Video Strategies to keep viewers engaged
  • Video content calendar
  • Use tools to discover trends (internal & external tools)
  • Keep the same methods for the type of audiences including kids

Focus on a descriptive and accurate title and always use thumbnail

The Power Behind YouTube Titles Exposed!

Focus on a descriptive and accurate title and always use thumbnail. A simple and descriptive title is best as it provides the reader with a clear understanding of the video’s content. Try to avoid unnecessary words as they may distract or confuse the viewer and will probably end up hurting the video’s visibility.

For a more effectiveness look of the title check Coschedule Headline Analyzer.

Follow their recommendations and keep the title 100% related to the content of the video. The more exciting and unique the title is, the more chances the video has to perform well and gain attention.

Don’t use the same title over and over again. The only exception to this is if you are working on a project involving more than two of your channels.

How Important are Thumbnails for your videos?

A common misconception is that the more unique a thumbnail is for a video, the better your videos will be. It’s true, but it is a misconception. A good thumbnail can be as much a feature as a video itself. It helps you capture the attention of viewers who were initially not interested in your video, but got involved in the video’s thumbnail.

It might be a viewer who was not looking for the content of your video, but when he saw the nice thumbnail you have, it got engaged and started discovering what is your video all about. A reason why it is essential to create good thumbnails for your videos.

Have you ever being just enjoying some good videos on YouTube and suddenly you see a thumbnail with an exciting topic for you? Well, we are two now, understanding that thumbnails are a must-have.

Now, there some outlined reasons why your videos might not rank at all on YouTube:

  • Deceiving or misleading: Not related to the video.  
  • Shocking: Including language and offensive graphic material.
  • Disgusting: Gross and repulsive imagery not permitted on YouTube.
  • Gratuitous violence: Sadly, this feature is active for English, but in other languages, people say whatever they want.
  • Indecent: Sexually suggestive or lewd conduct.
  • Loud: Never use ALL CAPS or !!!!! Be to overemphasize in your titles.

Video Strategies to keep viewers engaged

Google YouTube Optimization Tips recommends these three techniques:

  • Be an effective editor: Having a great intro and using programming, branding, and packaging strategies to maintain and build interest throughout the video.
  • Build your subscriber base: It is clear what it means, but not that clear on how to do it. We will cover a few strategies below.
  • Engage your audience: Getting your audience to get involved in your videos and encourage them to leave comments is an excellent interacting method.

Use the first, and most important tip, to get your videos to the top of the video index, or YouTube video index; be an effective editor. You can have fantastic content and unique and useful information. Still, if you don’t present it right, you won’t see any hits until you start making your videos attractive and appealing.

Top 10 Strategies to Get More Subscribers on YouTube!

  1. Be clear on what question you are going to answer.
  2. Make a great first impression of your YouTube channel.
  3. Be as unique as much as you can.
  4. Your videos must have a good quality standard.
  5. Be consistent in the publication of your videos.
  6. Share your videos on social networks to increase visibility.
  7. Connect with your audience and listen to what are they more tends to like.
  8. Respect YouTube guidelines.
  9. Find other YouTubers and collaborate with them.
  10. Use calls to action on your videos.

Video Content Calendar

Its a simple Youtube Content Calendar to plan a week-wise video posting calendar including all 52 weeks of a year. This Video calendar will make your life easier. Remember to make a copy of it:
YouTube Video Content Calendar

If you find difficult to follow, visit this website where is a great tutorial you can follow, and you will find other important calendars for your Digital Marketing Campaigns.

Excel Data Pro Website.

Use Tools to Discover Trends (Internal & External Tools)

My favourite tool for You keywords is Ahrefs, but for more granular research you should go with Vidiq. Vidiq has no pair when it comes to research a topic on YouTube or to discover opportunities to create new videos. Moreover, it will go deeper into the actual performance of any Youtube Video or the full channel. You can’t miss having your Youtube channel completely optimise when using this checklist and the tools and strategies mentioned here.

Vidiq is not a tool to ignore if you have a YouTube channel. So important is the tool that you can use the free version alone, to optimise your Youtube channel. Let us take a look a how you will be able to see any YouTube channel when having Vidiq active:

Youtube checklist - vidiq
Vidiq Sidebar Tools

As you can see in the screenshot. Vidiq YouTube Tools adds some useful information that otherwise you will not be able to see. but the most important I found about the tool is that is reliable and easy to use. So this YouTube Channel Optimization Check List will be incomplete if we don’t include Vidiq.

To summarize, we am considering two very important tools:

  1. Ahrefs
  2. Vidiq

Feel free to contact us if you need help on using the tools, all your questions are welcome in the comments section below.

All your optimization efforts will give results based on the effectiveness of the information you gather. This article is based firstly on YouTube Help. As an indicator that any other information different than this will not be validated by the Youtube Guidelines.

Keep the same methods for the type of audiences including kids

This last heading says everything in one line. Keep always in mind that YouTube is a channel where lots of kids are exposed to the materials we upload. We don’t want to be the wants exposing the Kids to things they shouldn’t see.

Having in mind the importance of presenting to the viewers and to YouTube good quality videos will improve the outcome of your efforts. reducing your time expended on the platform, the money, the losing of audience, among other things.

Your Youtube Channel is also a tool to increase the business of your online presence. We can’t miss the great avenue of visitors and clients YouTube offers. For this and more you need to know how to go beyond the common and stand strong in front of your competitors.

Now we are going to detail some tips you should follow to improve discovery of your content on YouTube.

What’s a good guideline to improve discovery of your videos?

In the past, we’ve been heavily dependent on Google’s search algorithms to provide us with relevant recommendations, but as YouTube’s ranking has risen and it’s becoming increasingly difficult to get new video views.

Here are some tips you can use to improve discovery of your videos:

Based on brand watch The average mobile viewing session lasts more than 40 minutes.

Source
  1. Create long watch-time sessions
  2. Use video playlist
  3. Upload videos regularly
  4. Scheduled your videos and let your audience know to encourage viewers to visit your channel.
  5. Create polls
  6. Add competitions
  7. Use the right video tags and channel tags
  8. Use end screens
  9. Use long text video descriptions
  10. Use cards

What is the goal of YouTube?

The above text is a clear indication that YouTube is not as easy as uploading a video and done. It is full of features platform aiming to help viewers find videos having the answers they need. When a channel provides that kind of information, the user-platform reward is more engagement and satisfaction.

The reason why many people love watching videos has nothing to do with the quality or length of the video. They want the content that gives answers to their questions. The platform is a great place where you can get those answers, and you can discover them with the help of Google.

The Algorithm of YouTube

YouTube’s algorithm has a great ability to find the best and original content in a short time. The search algorithm is very sophisticated as it finds content relevant for the user and offers it in the quickest way possible. That’s what makes the platform unique from other online services. Its ranking system can quickly find content that is relevant to the user’s query and offer them in the quickest way possible, the best match for their query.

Do not confuse the Google Algorithm with YouTube Algorithm, because they are very different. YouTube Algorithm ranks the video based on several criteria including the quality, uniqueness, content appropriateness, and the number of views, likes or dislikes, among others. For instance, Google Algorithm ranks content based on its search engines things like readability, relevancy, loading time of the page, backlinks, and other factors. And as you can see, some of them are not applicable for YouTube Platform.

But YouTube’s algorithm is also important when it comes to exposing your products on the platform, and growth an audience through video marketing.

Regardless your use of internet on your everyday life, you know that for your content marketing not only YouTube is out there.

Top 6 Competitors of YouTube

These platforms we call its competitors for the offer similar exposure like YouTube does. But the crude reality is that they are not even close to the level of exposure you will find on YouTube. Nevertheless, you must know about them.

  • Vimeo.
  • Veoh.
  • Twitch.
  • Vimeo.
  • Dailymotion.
  • Metacafe. for Kids!

Save Your Takeaway:

optimization checklist for youtube channels

Final words

You found a checklist you need to follow to have a 100% optimised YouTube Channel. all of it inside the platform best guidelines:

  • Focus on a descriptive and accurate title and always use thumbnail
  • Video Strategies to keep viewers engaged
  • Video content calendar
  • Use tools to discover trends (internal & external tools)
  • Keep the same methods for the type of audiences including kids

Also the things you must avoid doing when you want to improve the chances of the platform using your videos as search results for the viewers queries:

  • Deceiving or misleading: Not related to the video.  
  • Shocking: Including language and offensive graphic material.
  • Disgusting: Gross and repulsive imagery not permitted on the platform.
  • Gratuitous violence: Sadly, this feature is active for English, but in other languages, people say whatever they want.
  • Indecent: Sexually suggestive or lewd conduct.
  • Loud: Never use ALL CAPS or !!!!! Be to overemphasize in your titles.

You Also learned about the two important tools you need to work your YouTube channels as a pro without expending a fortune:

  1. Ahrefs
  2. Vidiq

Moreover, you have a list of strategies you can follow to get your videos discovered:

  1. Create long watch-time sessions
  2. Use video playlist
  3. Upload videos regularly
  4. Scheduled your videos and let your audience know to encourage viewers to visit your channel.
  5. Create polls
  6. Add competitions
  7. Use the right video tags and channel tags
  8. Use end screens
  9. Use long text video descriptions
  10. Use cards

And the competitors (if you can call them that) YouTube has:

  • Vimeo.
  • Veoh.
  • Twitch.
  • Vimeo.
  • Dailymotion.
  • Metacafe. for Kids!

Share Your Thoughts

Get Your Free Instant SEO Audit Now

Improve your seo ranking with Forex Giants

Effective SEO Features & Strategies. Better SEO than your competitors

    Enable Notifications    Ok No thanks