SEO Skills And Experience Is What You Need!Jesus
In this article, you will learn the fundamental skills to develop your SEO skills and experience success. You will learn the essential SEO skills to achieve your goals, as well as the tools you need to become a professional SEO.
If you’re a blogger and you’re looking to increase your blogging reach and engagement and to start earning online, then you should read this article.
Here are the things you will learn today:
Before getting too deep into this article, let us have a clear understanding of our mind of what SEO is.
What is SEO?
The definition of SEO is the sum total of processes and methods to provoke search engines to give a website higher ranking positions inside their algorithm. And this is achieved through SEO best practices.
What are the SEO Best Practices?
There are many things that are involved in SEO, that got to be done the best way possible without breaking the guidelines provided by the main search engines. Google owning more than 80% of the search results is the one you should mind first when optimizing your website. Ten of these best practices are:
- Content Relevancy
- Loading Speed
- User experience
- External linking profile
- Internal linking
- Site authoritativeness
- Social signals
- Internal duplication ratio
- Image optimization
Now you have a solid understanding of what SEO is and the steps you need to take to maintain your site healthy on the eyes of Google.
Let us start diving into the details of SEO and why you need it.
The importance of SEO for your website:
The reason why SEO is essential for your business is quite simple. Without SEO, your website would not perform at its best level, which leads to lower rankings and poor conversion rates.
Here you have some golden nuggets on why SEO matters:
5 Reasons Why SEO is so Important
- Because searchers with finding you quickly on the SERPs
- It will help you reduce the Cost Per Acquisition
- Your site will get indexed on both, mobile indexer and Desktop
- Your clientele will continually increase without paid traffic
- Investment for an SEO plan is less costly than for any other type of marketing effort.
Because of the pandemic, digital marketing and the SEO industry can be essential for businesses that got forced to send their employees to work from home. They found that their websites needed more care than ever. Around the globe, SEO specialists started working with these companies, offering them SEO professional services that in many cases, saved the companies websites from collapsing.
Thanks to the pandemic, people around the world increase their internet usage.
SEO tools companies also started to see an increase in sales because SEO experts need those tools to execute their strategies.
Where to find the free tools you need to execute your SEO?
The free tools are available in many different categories. Here is a list of the most popular ones.
- Screaming Frog Log File Analyzer
- SEO power tools
- Link Redirect Trace
- Beam Us Up
- similar web chrome extension
- Alexa chrome extension
- Bing Webmaster Tools
- Google Data Studio
- Google Analytics
- Google Search Console
- Answer to the public
- Text Optimizer
- Keyword Planner
- Keyword Sh****r
- Disavow Tool
- Link Explorer
- Link Miner
- Backlink Checker
- Google My Business
- Local Search Results Checker
- Moz Local Check Business Listing
- Google Review Link Generator
Here you have it, an essential collection of the Best and FREE SEO Tools to improve your SEO Skills. These SEO Tools are available in various languages. Most of the SEO Tools get designed to help with SEO for different search engine. Most of these tools come in a premium version too, with more features.
A list of SEO FREE Tools like this one is not easy to find. Bookmark the page and share it on your social media channels, to help other colleagues develop their skills and gain more experience.
You can download a copy of all the tools mentioned above here:
Best Paid SEO Tools You Must Use?
Some of the tools you find below are also mentioned above as Free SEO tools because they have a free to use version. Furthermore, it gets critical when aiming for the best results out of your SEO campaign to have more in-depth analysis. Here is where we need some premium SEO tools.
The list now is way shorter than the FREE SEO Tools above because you need 60+ paid tools. You need a set of premium SEO tools that covers your needs.
To give you an idea of the quality of paid tools and what they have to offer for your SEO campaign.
What SEO Expert You Should Follow?
The list SEO expert is quite long, and I will not mention the ones that, for one reason or another, I do not follow. Yet there are some others considered as SEO experts from the insight out of the core of search engines, which you must follow and learn from them, for they are great teachers and experts.
Here an honourable mention of my most follow personas in the SEO industry:
- Gary Illyes, Trends Analyst
- Nathan Johns, Search Quality Analyst
- John Mueller, Senior Webmaster Trends Analyst
- Danny Sullivan, Public Liaison of Search (@searchliason)
From Yahoo or Bing:
Frederic Dubut, Senior Program Manager
Gabriel Weinberg, CEO and Founder
Best SEO Experts to Follow in 2020
- Matthew Woodward CEO and Director
- Brian Dean Founder
- Nathan Gotch Founder
- Sam Oh Ahrefs SEO Specialist
- Jim Harmer Co-Founder
Here you have the list of SEO Experts we follow and respect, not only for what I had learned from them but for their inspirational careers.
Now, we cannot funnel you into what we believe are the best SEO experts out there, thus here is a link for more than 140 expert list created by the team of search engine journal:
Top 10 SEO Skills to learn When Starting on SEO
When you start on the SEO journey, there are a few essential skills to master. These ten skills will help you become a better and more effective SEO.
In my journey as an SEO Expert, these skills are essential and part of my everyday task execution. The order is not relevant here; the important takeaway in this section is to master them all.
- Basic HTML + CSS Technical SEO
- Google Tools
- Keyword Research
- On-page SEO
- A/B Testing
- Local SEO
- Mobile SEO
- Link Building
- Social Media Skills
Now, let us take a more in-depth look into this set of skills and why are each of them so important for you to have when you are stating on SEO. Are you considering yourself an SEO expert no having any of these top ten skills? It would be best if you read this too.
One of the essential skills you should learn when starting SEO is determination. Determination means that you can get something done and you are not discouraged because you could have failed. The first part of determination is to understand that all things in life, including SEO, are not going to be perfect and not every effort is going to work. But the act of persisting and learning from the failures and mistakes you make will increase your ability to overcome the obstacles.
2. Basic HTML + CSS Technical SEO
When it comes to learning about HTML and CSS to apply it to SEO, there are many online resources available. The best way to understand better how to reach your goals on SEO is to do most of the technical fixing your self. Sometimes, even when a team of developers next to you, they need to be taught how to do SEO technical fixings. You can help them as much as you like, or you can take the technical side of SEO and execute the task your self.
3. Google Tools
Among the list of FREE SEO Tools, you find the leading Google Tools you need to know how to use. Analytics, Google Search Console, Google Tag Manager, Google Studio, Google Trends. These tools represent some of the FREE tools you must know and understand if you want to succeed as an SEO Expert. I prefer using Google Analytics, Search Console, and Google Dev Tools in Chrome daily. The reason is simple; it makes you productive and keeps you focused on the SEO tasks you need to focus first.
4. Keyword Research
For a successful SEO strategy, you must be able to determine if a particular keyword or term has enough relevance with your target audiences. An excellent first step is to search Google using the exact keyword that you want to rank for and see if the keyword appears on any relevant pages. Your choice of keywords to rank must be realistic, and in alinement with the possibilities, your site has to rank on the first page of Google for the keyword. Keyword research represents the core of a good organic traffic boosting strategy.
5. On-page SEO
The first step to getting the most out of your site is to make sure the pages of your site are optimized to deliver the content you want people to consume. You will do this by ensuring your site is optimized and load faster than other pages on the Internet. What we call on-page optimization, the act of making sure your site is ready to serve content as fast possible and as efficiently as possible. A successful SEO strategy relies on getting your site optimized as soon as you can. Otherwise, your site will not perform well on Google search.
6. A/B Testing
It would be best if you determined which content perform better than others, which page people like the most and which page is the most clicked for SEO purposes. A/B testing becomes interesting and useful. A/B testing is one of the best and quickest ways to get insights into what your site visitors are interested in and what your site is trying to reach. For SEO, A/B testing is a necessary and valuable tool to improve your search engine rankings and improve conversions for your business. Google, called Google Optimize, provides one of the best free tools for A/B testing.
7. Local SEO
The main goal of any SEO is to gain a high search engine ranking on Google. You must first understand what your client business is all about before you start any SEO campaign. If your client business sells directly to customers, you can smoothly perform SEO campaigns for that purpose, beginning with the local area or even the city of your client business.
For every business, a local SEO strategy is essential; you need to know your client target audience and what they want. You can start by adding your client’s business to Google My Busines, if not there yet. If your client’s business is register and active on GMB, then check where your client business portal on Google My Business needs to be optimized.
8. Mobile SEO
Mobile SEO is a technique that makes sure your website is mobile optimized for all devices on the Internet. It includes tablets, mobiles phones and laptops. Mobile SEO is crucial to get your business in front of potential customers on different browsers, which makes them more likely to convert.
Today around 91% of internet users use mobile devices to access the web. It gets based on data from Datareportal. With that amount of potential buyers using their mobile to browse the Internet, it is made clear why you need to optimize the websites for mobile.
9. Link Building
An SEO campaign should work on every aspect of the business, including the outreach strategy, and links to other websites, social media and email campaigns. Digital marketing experts say that link building and promoting your business will help to attract more customers and generate more sales.
That is clear, but the relevancy of those third party links can affect any website online presence and marketing activities. It is essential to check the existing website’s links to ensure they are relevant and useful for the website. Mastering this skill should happen ASAP.
10. Social Media Skills
You’ve probably noticed that in the past three years, my social media presence has gotten significantly more popular. But, to some degree, you’ve probably not considered the other vital elements of SEO strategy to make your company more effective online and to engage with your followers. Now is the time to share and increase your social media presence. Keep in mind that each social media channel you decide to work with, must be worked individually and with a sound strategy.
10 KPIs You Must Start Monitoring on Your Website?
If you have a small website or a big website, you probably don’t need to monitor everything on your website. However, regardless if you have thousands of visitors or a few, you want to get maximum visibility and conversion rate. Thus you must start monitoring these critical KPIs. When you are beginning on SEO, these KPIs becomes your daily check because it represents the mirror for effectiveness in landing the right visitors.
Top 10 KPIs You Need to Monitor on SEO
1. Organic traffic:
The most valuable source of leads, and for sure, the one that you want to maximize.
2. Loading Speed:
Your website should be very fast to load, and when optimizing the loading speed, consider both mobile and desktop users. One good strategy is to consider users with low internet speed bandwidth.
3. Keywords Ranked on Main Search Engines:
These keywords should be your essential keywords first, your money-making keywords. They are the source of sales from Google, Yahoo and Bing. Don’t forget Baidu and Yandex if you are doing global SEO.
4. Website Visibility on SERPs:
Search visibility should be the highest level of visibility. Make sure you have an excellent on-page optimization because search visibility tells you how often your ranked pages gets shown on search results.
5. Backlink Profile:
A backlink profile gives you access to many essential SEO signals, such as social sharing, backlinks from a specific website that can help or hurt your rankings. Avoid link manipulation and over linking. The internal linking of the website is also vital to a link profile.
6. Organic Traffic CTR:
A lot of SEOs are confused about how to measure organic traffic. I know I was. That is why I have decided to share a straightforward method with you to focus on when working on bringing organic traffic to a website. You must focus on conversions rather than traffic. Yes, traffic is significant, but your client won’t be happy if their traffic is not converting.
Here is where CTR takes an important role. CTR gives us the ratio of clicks based on the total visitors a page receives. In simpler terms: Good CTR = brings more traffic.
7. Bounce Rate:
In this section, we will go more in-depth on this topic. Bounce Rate gives us the per cent of visitors who click on your link and for how loan dwelled on your website for some time. It gives us an excellent indication of how good your content on-page is engaging people in the conversion path.
There are different opinions on what a reasonable bounce rate should be. Depending on your niche, that number should be below 50% always. This KPI is a per-page measure, so the percentage must be within 50% range or less. Not all pages will have that level of engagement, so keep an eye on the underperforming pages and work them to be on the 50%. Also, the other four significant things affect the bounce rate:
- Loading speed
- Content quality
- Website UX and UI
- Font contrast and font size
Like in any other business, you or your client want to invest money or time and receive return from it. You are aware of the importance of a ” good ROI” on your SEO. If you do not have any good RO I, then you will need to improve your business strategy and optimize your website accordingly.
9. Traffic Value on SEO:
Few are the SEO today caring too much about traffic value, but it is imortant. Here is why traffic value is an important KPI:
Depending on the organic traffic amount your site is receiving, you will get a value on money for that traffic. That value gives you four major KIPs:
- How much you have to pay to Google (example) to receive that same amount of traffic.
- How relevant is your traffic for the search engines to present your site as a search result.
- The importance of your ranked keyword to search engines
- How well prepared is your site for monitising with ads or banners.
10. Session Duration Average
The avergae session duration should be the highiest possible. Above 4 minnutes in imporant pages. Monitoring session duration is recommended to determine the quality of your website and improve the usability of your page. Avoid boring content and distracting features, since that can be detrimental to your website.
All these KPIs are good and important, but where can you see them all?
Go to Google Analytics, and check all the tools you have there for free. There are several tools you can check that are not mentione above, but you will discover them all, the more you wokr your SEO Skills.
What does it mean, backlinking?
Backlinking is a process of referring from one link to another link each link representing a web page.
The link can get added in different ways:
- To a word, they customarily called, Anchor Text.
- To an image
- To a button
- It can also be the naked link.
The possible applications for backlinking are a lot, but you need to know how to recognize them.
For the most part, the most common causes are:
- To refer to a source of information used in your content.
- To complement the content on any of your pages.
- To mention a vital website.
- To improve your site internal structure.
Furthermore, backlinking is also consider search engines as an indicator of website relevancy for a particular topic. Based on this, the more relevant to your content a backlink to your webpage is, the more signals it will give to the search engine to consider the better ranking position for your website.
It can also work backwards when a website not related to your niche and with a lousy reputation links to you, that can result in a penalty and negative influence.
There is also something called link manipulation. For this reason, Google runs an algorithm called “Penguin”. This Penguin algorithm, its task is to discover those websites manipulating their link profile to trick the search engine. Once a website gets caught doing that, it starts to lose its ranking positions and can even get de-indexed from Google Search Results Pages.
Top 5 First Steps to Gain Site Authority
On search engine results, your site authority plays a vital role because it helps Google determine whether your content is worth linking to for future organic search results.
The authority of a domain gets measured on a scale of 0 to 100, where 100 is the highest-ranking domain, 0 represent the lowest Domain Authority. Website age, popularity and size all affect your domain’s authority. Your domain authority and your SEO efforts go hand in hand with your content quality and page ranking.
A couple of points worth mentioning here:
- Site Authority is a combination of “Link Equity” ( the relationship between your site and other sites pointing to your site ) and “Trust”.
- Site authority is a metric not used (at least not publicly) by Google. Thus is a third party metric we, SEOs, use to monitor the websites relevancy on SERPs using the websites link profile and sharing activities.
Check the image below as how SEOsiren divided the KPIs to determine a site authority:
Site authority can get easily quantified and measured but is essential nonetheless because it represents the perception of a website’s content, quality, and reliability, that all search engines ( Google, Yahoo and Bing ) believe the website holds. Because of this important, and considering you are starting on SEO. You can do these easy to follow guide to help your website gain more authority.
Step One: Develop a Social Media Outreach Strategy
There are plenty of tools and platforms out there that help you promote your business on social media platforms. You will find them fast, but some can be pricey.
Focus on generating a fair amount of “Social signals” and build a substantial social media presence. Social signals help your website gain authority based on how often links are sharing your content on Facebook, Twitter, LinkedIn, Reddit etc. All of them together help your website gain more authority.
Step Two: Content Quality Must Cover a Search Intent:
Content should be relevant to the search for its subject matter. When writing and editing content, make sure you’re not missing the point of the query. The title is the primary way of getting information out to search engines that could be useful in the searches.
Keep an eye on the meta description of your content. It should be descriptive, but it also must provide information about the content of your page that can be of importance to the searcher.
Please take a look at your competitor; they usually are missing that point. You want to make sure you cover every topic possible with your content.
Step Three: Focus on Keywords you Can Rank Fast:
It is a common practice for SEOs to try to rank on keywords with a high volume of searches and low difficulty to rank. But that can be negative and hurt your overall SEO efforts. Focus on keywords that are 5-10 points below your site authority, which is where your site can own a keyword fast. And when mentioning quickly, it means in a few months, usually 3-6 months.
But don’t condemn your SEO strategy to keyword research, for search engines, notably Google, are getting away from keyword-based ranking. In the SEO of today, it is more about content relevancy and site authority in a topic.
Step Four: Loading Speed:
The ideal loading speed for any page of your website is around 1-2 seconds per page load. However, some websites may require an even faster loading time. Therefore, we need to be very careful about what pages are loading inside those 1-2 seconds. We already mentioned this above; therefore, here you have another reason to fix your site loading speed.
Step Five: Backlinks
A great site with no backlinks, represents a great site with no traffic, which mean it won’t make any profit, but is excellent right?
That is not what you need; you need a website that is great yes, but also that people feels compelled to share its content, to bookmark it, to use it as reference for their content, etc. Therefore, your website needs a great backlink profile, internally and externally. You will never know that your website is worth sharing if no one likes it.
Wrapping up this section:
Follow these five steps to rise your website authority, and you will see an increase in traffic, thus more ROI and leads.
Top 10 Free Access Websites For Learning SEO You Must Follow
This ten websites to learn SEO are my personal favourites; they’re well- documented and highly reliable. Each website contains useful tips and information on SEO. I encourage you to bookmark each website for future reference.
If you are starting on SEO, you got to know that internet marketing is a vast field to learn. There are many different SEO tools, websites, blogs and other sources of information, but you have to know the right sources for you. SEO Techniques must get developed thru learning; this way, you can avoid the mistakes of others.
These web pages use white-hat online marketing for Google ranking in search results. So if you’re interested in improving your online marketing skills, these are the right resources you must check out.
My first reference is Mathew Woodward. Not only an SEO expert but a real helper to the industry. You can test any of his strategies on entire websites and try by yourself to see how successful you’ll be. I can tell a lot of things about Mathew Woodward, but you better head to his “domain” and start learning.
When it comes to SEO News, latest trends, and updates, this site is the perfect source. They also have great blogposts and educational materials, useful for any level of SEO practitioner.
Brian Dean runs this website. Brian breaks the SEO into pieces he can then turn into great strategies. He is the creator of the “Skyscraper” technic and my favourite, the APP Technic. You have to go over his site and check what I mean.
Nathan Gotch is part of the strike force of SEO success. You can’t miss his teaching. His tips and strategies are fantastic and very useful. Nathan was one of my first source of information when I started with SEO. Also, when it comes to present your business professionally and valuable, you need to follow his teaching about that. He shares Golden SEO information!
Now, this website is not free, but the Youtube channel is. There you can find their kingdom of tips and strategies that will leave you wondering, why do I have my mouth one? Check their Youtube channel, you need it, and you will love it!
One of my favourites one, Wes McDowell, an excellent speaker, great teacher and his tutorials and educational tools has it all! He has helped thousands of people to become a better SEO. Including me! Whether you are an expert or a rocky, you need Wes teaching.
John Lincoln, Now, he is teaching for one good reason, to help us all, yes, that is his first motos, But he is also a real teach at the University of California, San Diego. No wonder why he is so good at teaching. But the whole matter is, his strategies works! He also wrote two books:
Digital Influencer: A Guide to Achieving Influencer Status Online
The Forecaster Method: The Modern System to Accurately Evaluate, Forecast, and Scale Your Digital Marketing
If you are starting on SEO and you want to nail it, get yourself armed and effective with these books from John Lincoln.
All your SEO efforts got to be reported, for that their need to be measured, and you need Julian. He is an expert on Google Analytics and Google Tag Manager, straight forward teaching and 100% real on his teaching. Do go around setting google Analytics accounts and Trying to set up Google Tag Manager without checking some of his videos about that.
What I like from the guys of Ahrefs, especially Sam Oh, is that they test their strategies after they know it works, then they share them for free!
It is not very common that platform like Ahrefs uses their resources to share their insights for free, not entirely free, for they are getting pay with awareness and love! Because I love their blog, and their Youtube channel, is your mandatory stop today!
It is the last not because it is terrible, it is just different. All free to access and great info you can find there. Semrush also has excellent ebooks materials to help us all on our SEO career.
My final words about the top 10 pages:
Not all “SEO Gurus” are listed, I focused the list on the one I follow. You might have your own, and if you think they should get added, let me know in the comments below.
How Do You Gain and Retain Clients?
Here are a few tips that I have learned while running my own small business :
- Be yourself – There is nothing wrong with being yourself and being open to the possibilities offered by this new industry. However, you will find that people will not take you seriously if you come off as arrogant or unprofessional.
- Be transparent and honest – This is a fact that has proven to be quite powerful in this industry. Don’t create false claims or use vague terms, or you will run into problems.
- Focus on the solutions – Do not focus on the issues. Your potential clients know they need help, that is why they need you.
- Create monthly reports – This will keep your clients informed, and your work will have greater credibility.
- Work under a methodology – Your clients are looking for answers to their questions, and you need to present your solutions in total order and logically.
- Don’t overprice services – If you are getting good results with your services, you don’t need to raise your prices or offer too much either.
- Don’t confuse your clients with too much statistics. – Numbers in statistics can be confusing for a client to understand, be direct with your presentations and never confuse your clients with numbers that they don’t need.
- Respect SEO best practices. – In this industry, SEO is essential; however, you need to treat it with respect and never abuse it.
Top 10 Things to Avoid While Doing SEO
❌ Having the wrong expectation:
You cannot start doing SEO, thinking that all posts will rank the same or that you will rank on the first page the first month. Wrong expectations can ruin your SEO efforts. As a good marketeer, you need to work with the queries your website have the best chances to rank.
❌ Posting Content Not Related to Your Industry:
If you are in the SEO industry, your content should be inside that topic. When having a magazine, you need to use categories and segregate your content following each category.
❌ Using Keyword Stuffing:
Don’t go repeating keywords that make no sense with the text. Focus on creating great content, don mind too much on keywords. Because keywords are losing importance, what is getting more relevant position now is topic relevancy. Use semantically related keywords and synonymous.
❌ Targeting the Wrong Keywords:
Your website got to be competitive inside it reaches and authority. There are keywords or topics that you won’t be able to rank unless you build the authority first. It would be best if you focused initially on topics or keywords that will give you visibility on search results.
❌ Having Poor Optimised Title Tags:
Your meta tags are essential for search engines, not as much for ranking as for CTR. It would help if you had your pages title tags optimised and aligned with your content on that particular page.
❌ Using Not Original Content:
Your content hot to be original. You cant to other websites, copy a paragraph and paste it on your page. That is called plagiarism, and your website will lose credibility in search engines. Thus it wonk rank at all.
❌ Using Bad Internal Linking:
Your website should be a cluster of information internally linked to relevant pages. This gets called internal backlinking, as mentioned above, and it is critical to passing PageRank internally. But don’t spam if you want ever to reach advance SEO tactics.
❌ Ignoring the Use of AMP or Responsive Web Design:
Your website no only needs to be responsive; it should also have its AMP version ready. This will ensure your site will load faster on mobile devices, thus increasing the site visibility on SERPs.
Here you have an overview of the things you learned today
- The importance of SEO for your website
- Where to find the free tools you need to execute your SEO?
- Which are the best SEO paid tools you must use?
- What SEO expert you should follow?
- Top 10 SEO skills you must learn when starting on SEO
- 10 KPIs you must start monitoring now on your website?
- What does it mean, backlinking?
- Top 5 first steps to gain site authority
- Top 10 Free Access Websites For Learning SEO You Must Follow
- How do you gain and retain clients?
- Top 10 Things to avoid while doing SEO
You have all that you need when you are starting on SEO. Not from an amateur point of view but my ten years of experience.
if you think I missed something important, worthy to be added, please share your thought in the comment section.