SEO Service In Cyprus | Effective Digital Marketing

Seo in Cyprus - Digital Marketing
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SEO Service In Cyprus | Effective Digital Marketing

Forex Giants SEO Cyprus Services:  If your business is located in Cyprus, web design got to be one of the most important aspects of your digital marketing strategy.

Your website is the first impression that a visitor will get from your business. Here are six things you need to consider when creating a good looking website in Cyprus:

  1. Loading Speed
  2. User Experience
  3. User Interface
  4. Audience Focused Funnel
  5. Responsiveness
  6. AMP

Why are These Six Things Important In Cyprus Local Digital Marketing?

The reason is simple: most of Cyprus websites are not optimized for the modern Internet user. You have the opportunity to design your website with the latest and most advanced technology. These six matters will make your website more attractive and productive.

Next, we will get a fast but consistent overview of the six facts mentioned above and their importance in your local digital marketing efforts.

Importance of Loading Speed on your website:

The first impression your visitors get about your business matters. We are impatient people, and we like to experience the fastest and easiest way to get information. The loading speed of your site represents an impact on conversion and bounce rates of your website.

Google Millisecond Makes Millions Report states that 0.1 seconds can increase your conversion rate by about 8%. This a must-read report when you are in charge of a digital marketing strategy.

In this entrance, we relate this particular matter to Cyprus Online Marketing; however, it is a global matter. The particularity in Cyprus SEO optimization among local websites is that this matter is mostly ignored.

Now, moving on to the next fact, User Experience, we need to get this right and ensure that our understanding is at the point. User Experience and User Interface are not the same, yes they are closely related, but they are two different matters.

How Can You Know If Your Website Meets Your User Experience Expectation?

Initially, lest keep the focus on the Island of Cyprus, where user experience gets little to no attention in the process of planning, designing, development, and maintenance of a business’s website, this is where the importance of your understanding of why you need to get your website optimized is. To provide the best user experience to your visitors, it will be considered from the start of the project, representing your future business, endpoint, and sales.

Going global now, with more users worldwide nowadays sitting in front of their computers working from home because of the pandemic the internet use increased by a whopping 25% based on the article: Pandemic Boost Internet Usage by PYMNTS.

Now, that 25% can play for your business or against your business. Keep in my that the percent is just average, can be less or more, OK?

During the pandemic, your business website should have increased by around 25% in its monthly visitors. If this happened, it is an indicator that your website is providing an average close to normal, User experience.

But if these pandemic times are not moving on your website increase in traffic favor, then you have a problem.

Indicators like the ones you will see next are the ones telling you if your website meets your users experience expectation:

  • Click Thru Rate
  • Dwelling Time
  • Drop off Rate
  • Visit Pages Per User
  • Social Sharing

Where can you see the metrics reflecting your poor or good user experience?

For auditing these metrics, you need to use Google Analytics; different tools make these kinds of analytics very easy to use. There are other third-party tools you can use, like ahrefs, semrush, and many more. From my experience, Google is the most reliable source of data you can get.

In Forex giants SEO Cyprus Services, we can provide you with an extensive audit report, which includes all these metrics you need to monitor in your website.

While interacting with your website, your visitor’s experience is tied to the interface or layout your website provides, which takes us to our next fact, User Interface.

User Interface Relevance in Your Website:

The user interface is the second-most important element in your website design. This is because the interface complements the User Experience, the look, and feel of your website’s interactivity options.

If your website design looks bad, it will surely lead to a bad user experience because of a poor interface connection. I know this might be not very clear, so in the hope of making you understand better the importance of User Interface, here you have an example:

Your computer might be a powerful one, that’s the product. Now, if you case your computer in an ugly, dirty, 1980 tower, whoever sees your pc will want to look at it, but with a disgusting face like saying, “What the heck is that ugly thing?” and will not wanna touch it even if you are a good seller, representing good wording on your website. People might not want even to read/listen, what you have to say.

Now the user interface part,

Your mouse, monitor, Keyword, etc., are the connections/interface between a user and hardware. But there is also a graphical software-based design that presents icons called buttons for the user through a mouse and interacts with the pc. Not you get this.

Having this in our mind, we understand that the easy to understand and interact with an interface is, the better user experience will result.

Imagine having a keyword for your pc, in another language, and with no letters in it, just the buttons. Yes, you have the interface, but it will be too difficult for you to use it.

Focus on presenting a layout your website visitors can easily understand. Your Users should act regardless of the page or section of the page the visitors are having in front of him or her any time while visiting your website.

In forex Giants SEO Cyprus Services, we consider this the key to success for any website’s business.

Yes, your User Interface must provide users a Call To Action Button 100% of the time your visitors see your web pages. You can now check that on your website, see your KPIs today, and 30 after implementing this strategy we shared with you. You will love haven read this article!

What is an Audience Focused Funnel:

Our Search Engine Optimization services cover your online traffic and all the related funnels your website should have in other to drive your audience to purchase your products. Forex Giants SEO Cyprus Services covers your needs of understanding what your audience is looking for. This means that you will have a complete picture of what is driving your visitors to your website.

Particularly in Cyprus, as it is in the rest of the world, many website’s admin posts contents is not tailored to the targeted audience’s need. This is especially true in Cyprus.

A focused audience funnel is a pathway used by your website’s visitors to reach the desired purchasing destination.

Your audience is or should be coming to your website to find what you want them to find. This a fact ignored too many times in the content creation process.

You have a payday loan business’s website, and you are writing about touring around the globe. Seriously?

You can mention using the money to travel, but not what the user will experience when traveling. That is not your business; your business is to give them a loan to travel, no to guide their journey.

Forex Giants SEO Cyprus Services understand the need for a business from a B2B or B2C approach. We don’t work on content creation strategies that will be far from your main business’s intention. This is why we audit your on-page content, searching for weak points to fix them and a strong point to exploit them.

Joining these last three facts, User experience, User Interface, and Audience Focused Funnel, we have something to design an effective and productive website with 100% SEO optimization.

Local Web Design and SEO in Cyprus

Cyprus web design has always been one of the most important aspects of our business strategy.

Depending on what is in your business model, B2B, or B2C, as well as on your client’s specific needs, our technical know-how experience can check and repair the error that prevents your site from ranking higher on the search engine. Our expertise will enable you to quickly fix your site and get your business ready for the next wave of search traffic.

Your website design should be simple, easy to understand, well organized, and with a solid design to match your business. It is not enough that your managing people like the website; this is not the important thing. The important thing is that your targeted audience enjoys the site, yes, and that search engines can interpret your website’s content and interface. After bots get the right interpretation of your website content, those bots rate your website and place it in the ranking position they consider your audience will have the chance to interact with.

After a period of visitors interacting with your website design and layout, bots have enough Key Performance Indicator metrics to reconsider your ranking: Should your website go up, or does it deserve to go down?

Locally, our website design got to be oriented to our audience, for us, Cyprus, initially. Having this clear, our SEO effort is focused on the Island of Cyprus search engine rankings.

Again, we don’t just want local traffic; we want to rank on Geos representing the business, which brings the need for optimizing our business’s website for global traffic. Here is where the right SEO internationalization settings come in. But this is a matter of another article.

Responsive, what it is, and its importance for your business’s website:

People tend to confuse responsiveness with AMP. They may think that responsive means that the website can be viewed in all browsers and devices. The confusion is when thinking this as it is the same as AMP, which is not. The website’s responsiveness means the user will see everything in order and nicely organized regardless of the browser and the screen size of the monitor the user uses to visit the website.

The importance of responsiveness for your business’s website is intrinsically related to conversion rates, and this extends out to the life of your business as a whole. You can’t ignore responsiveness!

And yet, too many business owners leave their website’s managing to people who do not know the importance of responsiveness; sometimes, if you are lucky, they have the idea, but not the experience or the skills. Not to execute the fixing, but to at least tell the Developer Team what and how it is needed to behave on certain conditions.

You can make a fast test of responsiveness in two ways:

You can use Google Mobile-Friendly Test Tool, which is a nice FREE tool at your reach.

You can also use Chrome developer’s tools. Follow these steps to do so.’

  • Step one: Press F12 Key on your keyword.

This will open the right side Dev tools section in Chrome.

  • Step Two: Press Ctrl + Shift + M

After pressing the combined keys, your left side screen’s size will change to a mobile screen type.

  • Step Three: Click different screen sizes.

Check how your website looks. In the middle screen, right below your Navbar.
Take your time to look at all sections on your website and check that everything looks clear and organized regardless of the screen size.

Having done these, we describe above; you will end up having a good understanding of how good or bad your website responsiveness is and where it needs attention.

How Can Your Website Be AMP and Why You Need It:

With AMP, you get to leverage the power of loading speed at its best. As mentioned above, AMP is not the same as responsiveness. Your website can be responsive and not be AMP ready.

AMP is the version of any website mobile-first, then desktop. Responsiveness gets your website ready to adapt to any screen size, but loading Javascript files and regular coding tags.

When a website adapts the AMP version of it, this means that there can exist an instance of the website, one that must be responsive and ready to all screen sizes, and another one which, yes, it will also be responsive, but specifically designed for mobile.

What are the differences between AMP and Responsiveness?

AMP is all about loading speed, which means faster loads, especially in mobile browsers.

Responsiveness is about maintaining the appearance of your website on different screen sizes.

The two differences above are clear, but going a bit deeper, you should know:

For AMP, you cannot go having too many things or effects on the site. As stated on the Google AMP Cache FAQ page, the total of your AMP pages’ resources cannot go over 12mb. Otherwise, it will resolve into a 404 error page.

Forex Giants SEO Cyprus Service takes care of your website preparation for both scenarios, responsiveness, and AMP ready. We know your business needs to cover all areas that represent business opportunities.

How Can Your Website Be AMP and Why You Need It:

With AMP, you get to leverage the power of loading speed at its best. As mentioned above, AMP is not the same as responsiveness. Your website can be responsive and not be AMP ready.

AMP is the version of any website mobile-first, then desktop. Responsiveness gets your website ready to adapt to any screen size, but loading Javascript files and regular coding tags.

When a website adapts the AMP version of it, this means that there can exist an instance of the website, one that must be responsive and ready to all screen sizes, and another one which, yes, it will also be responsive, but specifically designed for mobile.

What are the differences between AMP and Responsiveness?

AMP is all about loading speed, which means faster loads, especially in mobile browsers.

Responsiveness is about maintaining the appearance of your website on different screen sizes.

The two differences above are clear, but going a bit deeper, you should know:

For AMP, you cannot go having too many things or effects on the site. As stated on the Google AMP Cache FAQ page, the total of your AMP pages’ resources cannot go over 12mb. Otherwise, it will resolve into a 404 error page.

Pros and cons of using AMP for your website

We will not go over complicated and technical argon in the point; in simple terms, these are the pros and cons to consider when implementing AMP on your website:

Pros of using AMP on your website:

We will not go over complicated and technical argon on this point; in simple terms, these are the pros and cons to consider when implementing AMP on your website:

Pros of using AMP on your website:
  • Your website will be blazingly fast.
  • Your site will receive an improved search engine results pages (SERPs) rankings.
  • Even when visitors are using a low-speed internet connection, your site will load fast enough for them to interact with it.
  • Your Adsense monetization plan works perfectly with AMP.
  • The content of AMP pages loads from the Google Servers and not your server.
  • Amp is Free to use.
  • Potentially increase organic traffic, conversion, CTR, and Reduces Bounce Rates.
  • It is not difficult to implement by any developer, and if you use WP, you need a plugin, not a developer.
Cons of using AMP on your website:
  • Not too many resources are available.
  • Not all pages of your website might work with AMP.
  • AMP Implementation represents an added task when maintaining the website.
  • There is a need for extra analytics resources.
  • Javascript is not allowed on AMP pages.
  • Not all developers and marketing officers are well informed about the importance of AMP for online digital marketing.

Forex Giants SEO Cyprus Services ensures that the goals are reached. Your website owns the best technology available today. To succeed in the industry, you need success.

Final  Words About AMP Relevancy to Your Business:

Like any other technology available today on the internet, your business cannot miss the opportunity to be present on Google’s AMP indexing servers because they are not the same as desktop indexing. Furthermore, Google is planning to force the whole internet websites to go Mobile first in the next few years.

You need to be ahead of your competitors, in Cyprus and abroad. Forex Giants SEO Cyprus Services can help you be there and grow your business.

How Can You Take Your Business in Cyprus to the Next Level?

First, having your business’s website managed by people who understand online marketing and, most importantly, people who can understand your business model.

Having these two things together, you can see the results you are looking for sooner than expected.

In forex Giants SEO Cyprus Services, we focus on the return of investment from the premise that our clients’ websites should perform at the maximum pick of optimization. This is an ongoing task, requiring teamwork, brainstorming, decision making, and resource investment.

Don’t wait for a magic wave of luck to hit your website; that won’t happen. Get the right people to work for you.

Contact us at any time!

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What Can You Do To Improve Your Website Performance Today?

Here’s a list of the top tips for improving your website performance to get it to perform faster:

  • Increase your website content relevancy.
  • Your main Keyword per page must be at the start of the H1.
  • Keep only one H1 per page.
  • Remove duplicated social icons; keep one set for sharing and one set for your channels.
  • Avoid more than four sentences per paragraph in your articles.
  • Keep the hierarchy of the sub-heading in order; H2, H3, H4.
  • Optimize all images to keep their size to be best and minimum Kbs.
  • Remove all not secure HTTP requests for internal and external resources.
  • Unify, compress, and remove unused CSS code
  • Unify, compress, and remove unused JS code
  • Move rendering blocking scripts to the button of the page.

The above are some of the fixings you can do today to increase your website performance, regardless of the CMS you are using. If you are not the person with the skills to do it, give this to a developer.

Are Developers Ready To Optimize Your Website For Search Engines?

The answer is simple and socking, not all of them. A significant majority of developers do not have a clue about search engine optimization. Most of them have never read an SEO guidebook, and they do not understand the process behind SEO or the benefits that can come from optimizing your website.

But do not worry. If this is your case, leave your message below explaining your needs, and we will be happy to assist you.

Forex Giants SEO Cyprus Service – Final Words

Cyprus SEO in a nutshell: There is a long-lasting way to get search traffic, And maybe you can secure a place there. True SEO mastery is to keep the visitors on your site and convince them to convert; that’s what keeps them on the site.

We encourage you to consider SEO’s long-term growth by encouraging you to build connections and maintain your position. This is why people trust our search engine optimization services in Cyprus, and our customers have experienced strong growth in search engine traffic after the optimization project. Forex Giants SEO Cyprus Services helps businesses every day, therefore, we are one of the country’s most trusted SEO services.

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