Frequently Asked Questions
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Following are the most common questions on the industry, particulary SEO related:
When you have a keyword-targeted page it should rank among the top 100 results in 2-4 weeks maximum. If that time
pass and your pages are not in the top 100, we can research for a few reasons like:
• Your website lacks authoritative - If this is the case, then you need to get more backlinks as a whole and your new keyword-targeted content page.
• Do you have a new website - when you just created a website it is something less predictable because Google’s bots never trust them in the past, though we cannot say it will never happen. In this scenario, be patient and keep the workup. Creating new keyword-targeted assets and engaging linkreator in order to earn more quality backlinks.
• Is your site penalized - If your webpages are consistently not ranking in the top 100 and your website is aged, then there’s a possibility that your site got penalized. Check your backlink profile in case of Penguin-related issue and for on-site optimization check for a Panda-related issue.
• Is your site adding no enough value - We had mentioned this before, but your site needs to be 10x more relevant than what currently exists. It also needs to be much different, more optimized than what exists as well.
As mentioned above, you could rank high on the top positions even before you begin ranking for the keywords you want to rank with. Many are the factors we need to consider before projecting any ranking, but the most important factor for you to consider is your strategy to reach the Top 10.
Some fluctuation is aceptable in the SERPs, nevertheless, there might be some reasons for lossing ranked positions.
1. Just wait - I’ve had hundreds of keywords fall out of the top 5 and top 10 over the years. Most people freak out when this happens, but I just wait. You need to avoid making changes based on slight SERP movements. These results shift all the time. Wait it out and don’t make changes. If your rankings are progressively getting lower or don’t recover with a 2-3 months, then you need to look into it.
2. You’ve lost backlinks - One of the biggest reasons why sites lose positions is because they’ve lost authority (by losing backlinks). That means you need to make a concentrated e ort to acquire new backlinks to reestablish your site’s authority.
3. Your competitors have gotten stronger - Sometimes your competitor’s websites become more authoritative and pass you up. The solution to this issue is the same as above.
4. Your page is over-optimized - Keyword stuffing can sometimes work in the short-term, but Google algorithms can spot it overtime. Especially if you’re page is more optimized than your competitors. Analyze your page relative to your competitors.
5. Your website is penalized - A progressive decrease in rankings or a sudden drop that doesn’t recover are both signs of penalties. Check Google Search Console for manual actions.
If you don’t have a manual action, then wait a few weeks (maybe a few months) and see if your rankings recover. If they don’t, you’ll need to audit your campaign is to see if there are issues that have led to a penalty.
How do search engines work? We use three different types of search engines, search engines that crawl pages on the
engine. These types of search engines all work differently, but the two types of search engines we are going to
focus on are the Google search engine and the Bing search.
Google and Bing differ a lot when it comes to how they search for the same information.
Google uses a combination of algorithms to crawl websites and index them, these algorithms are called bots. This allows Google to index most websites but not all websites, for instance, most blogs are not indexed by Google unless Google's bots deem the website worthy of a rank position on the SERPs.
Thou the blog might get indexed, it does not mean that it will be considered to be presented as a search result for any user. However, if Google deems the blog as worthy it will rank higher than the blog that is not.
Bing, on the other hand, indexes only websites that meet their quality guidelines, for example, they only index blogs which have the content quality based on their bots, which are different ranking factors in comparison with Google.
One Huge different between Google and Bing is that Google is getting away from Keyword focused content. Bing is not, Bing still considers keyword density a ranking factor.
For this main reason is that when you decide to create an article, you still need to have at least 0.60% keyword density in it. Otherwise, you might not rank on Bing, meaning, you will lose the chance of being presented as a search result to somebody using bing search engine.
It's not just the marketing side of SEO that's important. There are a bunch of things that could go wrong and make
your SEO performance a nightmare.
One of the biggest mistakes I've seen on marketing CMOs is the fact that many of them disregard SEO and focus on other aspects of marketing. Instead of doing the SEO part, they focus on other aspects and leave the core thing of SEO out.
Which lead them to expose their brand to less traffic and more expensive leads acquisition costs. I'm talking about "SEO for the money" in other words, SEO for the success of the business.
Another mistake and this is no less important, are the many websites owners leave SEO for after the website is developed. They forget or totally ignore the SEO OF THINGS.
Yes because before we do something we must optimize the creational process so for the time the website is totally ready for deployment, you don't need to worry about how optimized your website is. Because you included it at the beginning and not at the end. And by this, reducing time cost and money.
There are other mistakes you might consider big too, but these two are the most significant.
What Is The Best Way To Promote Your Website On The Internet? "It is not a question of the best way, it is a question
of the best way for YOU to promote your website.
Together we can find out the answer to this question. Let's start with the simplest, You need exposure and exposure to your targeted audience on the Internet. This should include the best ways you can promote your website to all of your potential customers.
You need to reach out to your audience directly, but in a meaningful way that makes sense for them.
Don't just copy and paste your product to the web and hope that people will take the bait and buy it.
Be meticulous about how you reach out to your potential customers. A good strategy is to use social networks that drive the best audience for your industry. Also Using content that really has the potential to rank on the SERPs of all search engines.
Last but not least, PPC! A really well research campaign for PPC traffic will for sure bring you conversions.
1. Don't be a
2. Don't be an idiot
3. Be human.
5. Don't be a liar
6. Don't be lazy
7. Don't be afraid
8. Don't be greedy.
9. Be smart.
10. Be relevant
Did you notice something here? Yes, all start with your inside potential to reach your goals. But remember, having potentials can be a frustrating thing. Having potential is not the same than performing at the level of your potential.
In order for you to perform at your best, you need to put all ingredients together, hire the right persons and creating the right infrastructure.
It all starts with you, that is the best tip!
The need is that people use a search engine, whether that is Google, Yahoo, Bing or anything else
that you can think of, to find information. If there is a need there is an opportunity to make money. SEO intention
is to present your website to that searcher for him or her to find the answer for that need.
Plus, the cost of implementing SEO to bring this traffic is way less than paid traffic generated through traditional marketing techniques.
For the goal of any business should be to invest the less possible to earn the more possible.
One website competing with a website product I am managing the SEO is investing 2 million Euros per month to bring the same amount of traffic I am bringing organically.
Now, it is a fact that paid traffic have higher rates of conversions, no doubt. But at what cost?
When you make the numbers, you see that a lead from paid traffic is sometimes 10 times more than a lead from organic traffic. now, when you think about investing, then you know you need to invest in SEO, yes. And also invest in paid traffic, but in much less proportion for we need to compensate for the traffic and brand awareness will increase.
There are so many different ways that Google can help us out in our marketing efforts Google Analytics is one of
them. Let's take a look at how Google Analytics can help your SEO efforts.
Google Analytics is a reporting tool basically oriented to help you understand what your audience does and how they behave.
When having these indicators we can make better decisions regarding the next steps to take in order to improve the results.
One example of this is the traffic report, there we can reach deep in the source or medium of the traffic and understand the audience's habits, the frequency of which they visit your website, their time spent on the page or even a detailed breakdown of the pages visited by these users.
All these are understood as Key Performance Indicators, the same indicators that we must pay attention to when improving the SEO performance.