The Fastest Way To Rank An ArticleJesus
The Best SEO Strategies is not predicated by its complexity but by its effectiveness. Text is the main type of content we use to rank our websites. Ranking an article on the SERPs can be easy, and time-consuming, but never complicated.
Have you ever wonder how search engines value an article to rank it in first places? Yes, I know you have, and like you, there are many others. But, for all you have read on the subject, the answer is simple. Ranking gets determined by the quality of an article.
How can we measure the quality of an article?
Quality is what the ranking is all about. There are many methods to measure quality, but there is one common characteristic:
The quality gets measured against the average number of page views, clicks, and shares. Having this in mind, you need to know techniques to motives the viewers to click and to share your content.
What techniques can you use for viewers to click and share your articles?
We are going to focus on three techniques:
- The Search Intent
- The Trustworthiness
- The Expertise
These three techniques are fundamentals in search engine optimisation. They are the reason why Google ranks an article fast, in the long run, or never. We can combine these three techniques to create an excellent and useful article. Aiming for it get ranked quickly. Let’s start with the Search Intent Technique. First, you will know what search intent is, why it is so important, and how can you use this technique in your articles.
What is Search Intent?
Search intent represents the answer a person is looking for. Generally when they type in the query in the search bar of any search engine. Search intent is the first thing you should consider when writing your articles. As you know, people get interested in specific topics. The information they need which drives them to open a browser and search for more about the topic.
Why Search Intent is So Important?
Search intent is important because people have specific questions. They want answered to understand what the topic is about. The initial purpose of all search engines is to provide the answer to those questions. Consider now that there are thousands of search engines available on the web. Google, for example, efforts hard on providing to its users the best results possible. For the query, they type in and for some, they don’t. Millions of dollars get invested in that effort. With one single purpose of increasing user search experience. Thus providing relevant information they were looking for.
Your page can get indexed, but that does not mean that it will get shown to the users that search your topic.
Because if your topic is not answering the search intent the right way. Then in the worse scenario, it won’t be in the search results. Bringing us to the importance of keeping in mind the search intent of a query when writing an article.
How Can You Use The Search Intent Technique?
Search Intent should not get understood as a mere intention that you leave to the searchers. Your articles should get written with one aim in mind. Letting the searcher know there is no better place to find the information they need than in your page. Let me give an example:
You want to know about me, who I am and what I do. With that “intention” in mind, you type in the search bar “who is Jesus Guzman” there will be lots of results. Each of those results is approximations. The intent of the search engine to answer your question. And you will not click on those giving you results about the baseball player, or “El Chapo Guzmán”. For those are not relevant to you.
Because search engines are not reading your mind. Your implicit query intention for an answer is what they are reading.
Search intent technic is all about trying to understand what is behind a keyword, a query or a phrase. The closest you get to convince the search engines that you have that answer, the higher you will rank. I will give you now a step by step guide for you to use to understand the search intent. And what Google bots, consider to be the most relevant information for that query. Ready?
Step By Step Guide For Understanding Search Intent:
- Step One.
Analyzing the word or phrase to determine the niche, relevance and importance of that word or phrase.
- Step Two.
Establish the target audience of that keyword.
- Step Three.
Inspect the data to identify those terms that are most searched for by that audience.
- Step Four.
Analyze the results on the SERPs. Determining the most relevant content considered to be appropriate to the keyphrase.
- Step Five.
Combine the findings from each of the previous steps. And determine which ones should get prioritized. Then include them in the content creation strategy.
Check the infographic below for better details. Save it to your computer for future reference.
These five simple steps hold the key for a successful article. Search engines are working on improving the quality of their results. So, it’s essential to understand the impact of their changes on your SEO. To enhance the quality of your site, it’s relevance on its niche and its expertise on the subject.