Businesses cant survive today without a robust digital advertising strategy. To understand the impact digital marketing has on your business, you need to understand the different digital marketing channels.
The problem is that with so much to do under the digital advertising umbrella, it’s easy to become overwhelmed with all the options. That’s why we’ve created a series of tips to help business owners and marketers think about how to create an effective digital marketing strategy and make it scalable.
Because of this, anything that helps you make your advertising efforts more efficient will benefit your business.
Therefore, here you have 10 tips that will help your advertising efforts more effective.
10 Tips For Effective Digital Marketing:
- Don’t try to reinvent the wheel
- Connect with your whole organization, not just your team
- Always forecast results
- Define your short and long term goals
- Understand your buyer persona
- Schedule your marketing strategy
- Cut unnecessary expenses with no loss of effectiveness
- Marketing multiplicity
- Brainstorm with expert marketers
- Keep your eyes on the prize
In Digital Marketing Don’t Try to Reinvent the Wheel
Whatever your target audience is, find a marketing medium that’s most relevant to it. Weather is an ad campaign or a content advertising strategy. Your goal is to have as many relevant audiences in your target market as possible.
For example, there are different local SEO strategies the can help you reach a young audience in a specific city.
Many businesses fail in their digital advertising strategies because they focus too much on building one article per topic. When they should be creating 20 article posts of one topic, by doing this, they end up increasing the trustworthiness of the site, because search engines will see there is enough information about a topic in that site. So searchers, will not need to go anywhere else.
Takeaway: Don’t try to reinvent the wheel! Focus on creating quality content about a topic on several web pages of your website.
Connect With Your organization, Not Just Your Team
When aiming for the brand’s success, there is nothing better than brainstorming your team’s ideas. There is no better way to come up with unique ideas than through brainstorming sessions.
But giving this Covid-pandemic times, we are living through an unprecedented online advertising wave. Meeting as we used to do in the past is no longer advisable. Therefore, you should get your team together via Zoom or Microsoft Teams and put all those ideas on paper to find new marketing strategies for your organization.
Here is our list of top 5 tools we use for brainstorming online advertising strategy ideas:
- Microsoft Teams, for online meetings and live file sharing
- Asana, for task assignments and follow up
- Slack, For team management
- Google Docs, for online excel sheets and Word Doc sharing
- Miro, for wireframing templates and procedures
Takeaway: Get all your team ideas, including those that might not be directly related to marketing. Organize those ideas and plan the strategy.
Always Forecast Results
This has nothing to do with witchcraft. It would be best to base your forecast on a reasonable accuracy level for each of your advertising channels and your budget.
There is no point in working on a digital advertising campaign when you don’t have a clear idea of what you will achieve. Here is where the forecast occurs and acts as the final judgment call to drive your marketing campaigns’ success.
There got to be a correlation between your goal and your budget. It would be best if you had some baseline idea of your objectives and goals
Why is Forecasting Important on Digital Marketing?
Following the latest GDPR, your organization should have respect for data and analytics. Unfortunately, few organizations have structured these regulations. Often considered as a shame. The advantages of forecasting your data-driven advertising strategy are substantial, and provides:
Deeper Marketing Department Influence – Attention on the output of selling (brand awareness, conversions, leads and sales) instead of the inputs (budgets, people, resources, time) establishes advertising as a revenue centre to be supported instead of a cost-centre to be reduced.
Greater Justification for Marketing Monthly Spend – Data-driven marketing scope and forecasting helps your brand build bring business from the advertising investment. Professional, fact-based forecasts demonstrate the impact that online marketing strategies will represent.
Greater Return On Investment – When CMOs are directly responsible for revenue, their remuneration begins to seem more like that of their sales colleagues. Not every CMO is comfortable with this risk-reward trade-off. However, if marketers claim to be ready to track and measure everything they are doing, greater specialisation in advertising targets will probably become the norm.
Business Strategic Advantage – Businesses that better forecast the longer term of an advertising strategy are better placed to thrive in it. Online marketing is suffering from organizations that did not understand how their audience changed. By not forecasting, organizations are hindered by a ‘business as usual’ mentality. This makes them ill-prepared for the longer term and susceptible to get beaten by their competitors.
Staying up-to-date – Online Digital Marketing is consistently changing faster than ever. What’s you call trending today will quickly become old-school and outdated tomorrow. By forecasting, online marketers are less likely to miss out on “the next Big Thing” and be left behind.
Takeaway: Forecasting Helps your advertising efforts to remain relevant to the business. Influence, justification, ROI, and market advantages are some of the benefits we receive when forecasting our marketing strategies goals.
Define Your Short & Long Term Goals
Search engine marketing is considered a long term goal. At the same time, Email-marketing gets considered as a short term goal. There are also those medium-term goals where social media advertising plays a role too.
As a marketer, you should make a conscious effort to find opportunities for short term marketing activities. Long term goals are much harder to attain but can give you an edge over your competitors. Advertising plan and goals will guide your strategy and ensure you have a clear idea of where to focus your marketing efforts.
5 Tactics for your short term marketing goals:
- Social media influencer
- Funnel most important landing pages on your site
- Inbound marketing
- Viral blog posts
5 Tactics for your long term marketing goals:
- Traditional advertising
- Marketing tools
- Regular content creation
To bring new customers and grow your business, you will find several advertising solutions available on the market. But here are some tips which you can apply in your long term and short term marketing goals:
- Always work with content calendars for each social networks
- Marketing communication with other experts
- Have a clear customer journey on all landing pages
- Do not mix the types of advertising channels contents
Identify Your Buyer Persona
The covid-19 pandemic brought new opportunities to digital advertising researchers. Having a digital product targeting a specific audience can help researchers gain insight to target specific types of consumers and understand how best to interact with them. Trying to target everyone with your product or service is bad for the business. Practically impossible and a waste of time and resources.
Therefore, knowing what your target audience is will help you focus your marketing activities more precisely because analyzing and knowing your buyer persona in depth will open the doors to offer a unique product or service capable of responding to that audience’s specific needs.
5 Questions to Identify Your Buyer Persona
To identify your buyer persona you need to answer these 5 questions:
- Who is your product or service targeted at?
- How is your product/service different from your competitors’?
- Who is your key demographic?
- What is the value proposition of your product/service?
- Who is your targeting audience trusting the most when it comes about similar products on the market?
Four Steps to identify Your Buyer Persona:
Find out the motivations making your audience purchase your products. An excellent exercise is to put yourself in the mind of your target client. It will help you identify their needs and desires.
Find your market opportunities. Once you know your target audience’s needs, you are ready to develop a series of strategies aiming to cover those needs to achieve their goals with your products. Opening the door for you to discover market opportunities and work on what will effectively give you results.
Have a clear message. Keep your message straight and simple. Your ideal client should perceive the message as fast as possible. Check this article about neuromarketing.
Measuring results. Once you define your market audience, I would help you test different designs and contents. Analyzing your product or service acceptance based on design and content displayed. When you don’t achieve the expected results, you can redefine your target audience research.
Schedule Your Marketing Strategy
Ok, up until now you know that you don’t need to reinvent the wheel, that you have to work with your whole organization and your marketing team as a whole. Also, you learned to forecast your advertising effort results, defining your short and long goals. And right above this text, you learned the importance of your buyer persona and more importantly, how to find your buyer persona.
All of this is great and will make a huge difference in your business advertising strategy. Yet, it would help if you organized all marketing tactics projected.
This is where you need to organize your advertising plan. As a start, here we can list the following:
- Define each campaign goals
- List your target audiences per product/service
- List the digital channels relevant to your business
- Set each online campaign budget
- Detailed the project plan and keep schedule each campaign tasks
- Collaborate with your marketing team by creating content for your digital campaign
- Work on your campaign status and deadlines
Take action with each advertising campaign tasks by reviewing your project progress and scheduling next steps.
Check this online tool for personalization of your scheduling progress: Team Gantt.
Cut Unnecessary Expenses Without Losing Effectiveness
Regardless of your organization’s size, budgeting is still key to staying on budget and keeping you on track. You want to use your funds wisely and do so by cutting unnecessary expenses but not sacrificing effectiveness.
Having the best use of our budget in mind, here you have 7 tips to help you use your marketing budget the best way.
7 Tips to Streamline Your Marketing Budget:
Build your online marketing strategy from the ground up can save you hundreds of dollars in advertising costs. For your brand to be successful, you need to have the right strategy and marketing approach. Effective online marketing means the best outcome for each online advertising effort.
To help you merge effectiveness with your marketing budget, we’ve compiled some tips and tricks to help you maximize your advertising budget reach.
Tip #1. Focus on what is working
Developing marketing campaigns for new brands is a big task. And so it is for existing businesses. On the one hand, a new brand has no point of comparison to measure which campaign worked the best. Yet, it is also an opportunity to start with the right foot. It would help educate yourself about how to create effective advertising campaigns without wasting money on blind tries.
For existing businesses, it is different. Based on previous campaigns, you need to study the records and determine which campaign was most effective. The common factor in both scenarios is that your campaigns must focus on what is working in terms of marketing and business growth.
Tip #2. Check For free Advice
Plenty is the online channels where you can find valuable advice and answers to questions. Here are 10 mediums for you to find free advice from digital marketing experts:
- Think With Google
- Search Engine Land
Tip #3. Avoid Going Over Budget
Sounds hard to do right? But, when it comes to online marketing, it’s easy to come across unexpected costs. Discipline is the call here. You decided a budget, others got involved in the process, and you want to send the right message to your audience and your organization. Do not go over budget, and if it is needed, it will happen for the next campaign. Any business to success needs order, and the order must be present in your decisions too.
Tip #4. Align the budget with all marketing channels
Digital advertising camping includes several marketing channels. Your budget should be focused on those channels with the highest ROI potential. You might want to include these top six marketing media channels:
- Google AdWords
- Search Engine Marketing
- Search Engine Optimization
- Paid Media on Related Websites
- Social Media Networks
- Email List or Newsletters
Tip #5. Remarketing
Remarketing consists of creating dedicated advertising campaigns aimed at those users who have previously visited your website or previously made a purchase certain time ago. You want to leverage the opportunity to make them retake action.
Can you see why this can help you reduce costs? Remarketing works well for several reasons. The one most important of all is that you already have the list of potential customers.
Tip #6. Work All Marketing Channels Individually
This points more to the marketing style and approach than it does to a single advertising channel. It would be best if you worked across many online channels to maximize your marketing budget. Yet, you need to understand that every marketing channel or demands its own content and approach.
Don’t try to go with integrated marketing campaigns. What works for Facebook will not work the same on Twitter and YouTube. Audiences are different, and they go to those channels for different reasons. Now, there are similitudes you can consider. Videos, for example, when creating videos for YouTube, let your audience knows that was your intention. Then, with a few adjusts, the same video can get adequate to Facebook and other channels. As you already noticed, it is more about marketing style inside your content advertising campaigns.
Tip #7. Do not outsource What You Can Do
Marketing objectives are faster reached when your organization handle the sensitive message sends. Your business mottos and vision texts should not be outsourced to third parties. These content should come from inside, for no one knows better your business or the message you want to send than you.
Takeaway: Unnecessary expenses can impact your final report negatively, follow the seven tips, and you will have an outstanding reporting time.
What is Marketing Multiplicity?
Based on the above definition, multiplicity in marketing is about merging different approaches and the Hit Rates. But how can you apply multiplicity to your advertising efforts to make them more effective?
When working in a marketing campaign, check out your goals, then locate your resources available:
- Communication channels
- Estimated time for results
- Your budget
With these metrics, work on an advertising campaign that associates key marketing activities alongside a uniform message. Try to work on this with a focused group of marketers, bringing changes and refining the planning as you attend to develop the best approach for your business and goals.
How multiplicity works?
When you are merging different events, you multiply the hit rates all at once (2 x 3 x 4 = 24 per cent hit rate), rather than creating independent advertising campaigns that result in adding your effectiveness together (2 + 3 + 4 = 9 per cent). The idea is making all marketing camping works together and not individually, which brings multiplication and no sum. To reach the multiplicator factor, you need to create campaigns that even when they are different, run under one goal, bring business.
Planning your next move on digital advertising should now be more effective and easier for you. by reading this article, you are now well prepared to create effective online campaigns 100% revenue-focused.
More than merely putting money in paid media, make a research of your industry, check what is working and what is not. For some B2B businesses, Pay-Per-Click might work better than organic web traffic. You must know beforehand what works the best for your industry niche. We are ready to help you find your best next online marketing effort. Contact us! Forex Giants