Bazaraki Buy/Sell Platform ReviewJesus
Bazaraki is a very successful business in Cyprus. Offering from lands for sale, top cars in Cyprus, renting of properties, and the list goes long. But what do you think is the success behind this online platform? Do you think is because paid traffic or for their excellent marketing effort? Today we will make a review of this great website, what is the business all about and its future: weak points and strong points of the platform.
Bazaraki is a platform specialising in the posting ads. Also, the promotion of buying and selling cars, motorbikes and parts, etc.
An SEO oriented review, Free online tools give us useful insights about this platform. From a great marketing team behind this platform. This success represents an excellent marketing team for Basaraki.
We will split this review into four major parts:
- On-page optimisation from an SEO point of view.
- The technical structure of Bazaraki CY.
- Types of Ads the platform sell to third parties marketing advertisers.
- Strong and weak points for platform security.
Before getting into the review of Bazaraki platform, we need to mention this review is personal. Not related or before agreed with the Bazaraki directors or owners. All the information provided in this review is open to the public. The purpose of this review is to allow readers to learn from a significant business in Cyprus.
Part One | On-Page Optimization of Bazaraki Platform
The on-page optimisation of the platform is not the best. The graphic below you can see what I mean and from where I took this. We audit the Bazaraki´s website with Chrome developer tools. We can spot different levels where the on-page optimisation gets needed:
The above image is a fast overview of Bazaraki on-page conditions. Is there room for improvements?
Yes, the weakest point on the on-page optimisation of the platform is the performance. Now, let’s see why:
As you can see the website, the speed index is 8.0 seconds. The time to interact is a massive 12.9 seconds, plus and idle CPU of 11.6 Seconds. Needless to say that if the website is driving all the traffic, it is driving now. Fixing the loading speed, they will know what the real potential of their platform is.
In today’s digital world everybody in Cyprus use mobile to browse the Internet. Bazaraki having the business model their have is one of those platforms. We go to on our mobile devices when we need to rent a flat, buy or sell something. The problem with slow performance, visitors, waits too long for the page to load.
Such slow performance leads to the loss of many visitors. Using an old mobile or a not updated one, they tend to abandon their search intention. Also, moving to the next platform, a competitor. We don’t want that. If any optimization started on that platform, I would start fixing the speed issues ASAP. Which take us to the second part of this review.
Part Two | Technical Structure Of Bazaraki.
The above seems to be a lot like a technical review. Which it is, but the above technical metrics got oriented to the user experience. Bazaraki, as any other website gets rewarded on search engines not only by the content it offers.
But also, The easy navigation and comfortable it is, the better ranking will receive the site. Now we have the report of the weak performance of bazaraki´s webpage. We need to go a bit deeper. We need to see how well maintain the site is internal errors.
For that, we will use a popular online tool called GTMetrix. The tool will not be an in-depth view of the technical condition of bazaraki´s platform. But it will give us enough information for us to reach there in the second image, of this technical Part Two.
It is not a great image either. The website is loading at 18.4 seconds on a desktop when bringing this loading speed to a mobile. The site takes forever to load. At least 40 seconds. Now, website loading time is and with no doubts a critical area for any website’s user experience.
For you to have a better picture in your mind of how important this matter is for your website, let me share this article with you:
The article explains in a very consist way how important is the loading speed for your business. Also, with the idea of making us understand why we should keep our websites at top performance.
Now if you run bazaraki, have a website, or you are planning to have a website for your business. You must get your eyes in the article and your hand on your website. Back to the technical review of bazaraki, I found two significant errors.
The worse thing is that these errors are happening every time a user loads the website:
That error is sucking 16.5 seconds from the loading speed of bazaraki´s website. Well, Bazaraki´s Devs, get to fix this error NOW. A mistake that should get fixed as soon as it appears. There is where you need the right SEO expert.
For us, check the website daily, and this kind of errors never see a new morning, at least not with us. You might think this is not a big deal, but it is. When in any day, 10.000 people visit the website on mobile.
Then 100 of those people leave the site for it took too long to load. This 1% is money lost. You can recuperate that money when the visitors had a good-hearted patient mind!
Part Three| Bazaraki Ads Server Platform
This listing advertising platform as it is eBay and Amazon, but on a much smaller scale, also serves ads. These ads we find them in 2 significant sizes:
- 300 x 150 pixels
- 900 x 90 pixels
We are not going to dig too much in this matter. As a marketing cored website, they can add or remove any banner on-page as they please. What is exciting thou is the fact that the site is not overwhelming visitors with too many ads. If you visit the site now you will find only one banner 900x90px on the homepage.
Being the more muscular page of the site, they could do so much more. And the revenue will sure rise to nice profit levels. But again, that might not be of interest for them at this moment. Bazaraki also offers stores to its clients, again, like eBay and Amazon.
But for Cyprus, this feature represents a lot. Because Bazaraki is the best listing directory website of the island. So if you are selling goods and you don’t have a store in Bazaraki you are losing money, period. When visiting ten of these client’s stores, we found that its owners neglected three of 10.
This 70 % of clients ignore their stores, or in the best scenario, they have one ad! Is it not something? Having such an amount of traffic at your disposal and you put one ad. It is like saying I want to sell, but I am too lazy.
Saying that is not laziness but being busy will not excuse anybody. For it is not about time is about money, and as you know, before the power of time is the power of will. Do you want to do it? Then go for it! For if you are breathing, you have the time to make money! Follow this example:
Visiting Bazaraki’s store of Eco Diesel Parts, you can see they are posting ads since 2017. Needless to say that they are making some extra sales helped by Bazaraki’s platform. This speaks better of the marketing team of Eco Diesel Parts than it does about any other thing.
Only because they are taking advantage of the Bazaraki’s platform is selling them. Now, Bazaraki is leveraging the power in Cyprus marketing. Including Cyprus SEO Potential, your business must do this too. In Cyprus, there is a massive opportunity for businesses in any industry.
90% of Cyprus businesses are doing paid traffic and off-page marketing. We got inspired by few are the guys well informed about online marketing. SEO for organic traffic, etc. But if you read up until here, that is not your case anymore. contact me for a free consultation and let’s get your site some excellent traffic!
Part Four | Security Scanner! Strong & Weak Points Of Bazaraki’s Platform
Bazaraki Web Security Weak Points
I found three significant securities vulnerabilities. The admin of the site should pay attention to:
(I won’t disclose the details)
- Insecure HTTP cookies
- Missing security header to increase ClickJacking Protection
- Missing Content-Security-Policy directive
The above are the weak points, things that are yellow warning to Bazaraki’s web admin.
Should you need help to find vulnerabilities on your website? I am here to assist you You can request a free website audit pointing out that you want the security report.
Your website can beat your competitors!
Today is Your Best Chance
Bazaraki Web Security Strong Points
In the other hand, the platform in which the website gets hosted offers an adequate level of security. The above is pointing to the website itself, now I am referring to the hosting provider.
- No vulnerabilities found for server-side software
- Communication is secure
- No security issue found of client access policies
- Directory listing not found (quick scan)
- No password input found (auto-complete test)
- No password input found (clear-text submission test)
Website Malware & Security
- No malware detected (Low Risk)
- No injected spam detected (Low Risk)
- No defacements detected (Low Risk)
- No internal server errors detected (Low Risk)
Website Blacklist Status
- Domain clean by Google Safe Browsing
- Domain clean by McAfee
- Domain clean by Sucuri Labs
- Domain clean by ESET
- Domain clean by PhishTank
- Domain clean by Yandex
- Domain clean by Opera
Bazaraki is an example to follow. Even if you consider all major performance issues the website is having. The security weak and strong points, etc… All these things are mere fixable stuff that can skyrocket the website’s revenue.
If this can get done for a Platform like Bazaraki, it can also get done for your website. As you can see, I don’t focus on only ONE branch of SEO service, and I convert it all. The backlink profile or off-page profile of Bazaraki is another review.
Still, it won’t add to this review intention. For backlinks usually comes for free when reaching the level of exposure of Bazaraki. Besides, it is something that needs monitoring and care. But I didn’t want to make you spend to have a day to digest all it in one post.
Contact me for a review for your site; it can be a privet one or a public one, let’s talk!
God Bless you!